Translating complex business realities into intuitive digital products and services.

We offer extensive experience in a multitude of services and methodologies to elevate businesses and their digital offerings.
a woman and a man working with a customer journey mapa woman and a man working with a customer journey map

Experience Strategy

We help our clients to elevate their businesses by designing customised human-centered experiences. In-depth research and insights provide the basis to create a customer experience strategy, that centers around customer expectations and business needs.

This foundation allows us to think outside the box to imagine the experience your clients could and should have in the future. We then develop a clear strategy and roadmap towards a compelling and sustainable customer experience. This process enables us to harmonise business goals and customer motivations, behaviours and values.

Methods & tools
  • Envisioning
  • Backcasting
  • Customer interviews
  • Stakeholder Workshops
  • Product innovation workshops
  • Business Model Innovation
  • Product Strategy & Vision
  • Growth Strategy
  • CX Strategy
  • Service Blueprint
Tablet showing a three-dimensional User InterfaceTablet showing a three-dimensional User Interface

Product & Service design

We help our clients turn ideas into reality. By applying proven methods and tools we ensure the overall product experience meets – or better yet, exceeds – the consumer needs.

Our experience shows: We’re at our best when leading interdisciplinary teams while working closely with our clients to move an idea from paper to product. Every step of the way from design to testing to frontend development we achieve the best possible outcome by assembling the ideal team of experienced professionals for each individual project.

Methods & tools
  • Research
  • Co-Creation workshop
  • Usability testing
  • UX/UI design
  • Frontend development
  • Optimization
  • User Journey Map
  • Prototype
  • MVP Definition
  • Wireframes
  • Design System
  • Frontend
Some workshop tools: textmarker, post-its, laptopSome workshop tools: textmarker, post-its, laptop
Some workshop tools: textmarker, post-its, laptopSome workshop tools: textmarker, post-its, laptop

White Space Innovation

We help our clients to go further than incremental optimisation by envisioning unique new products and services. Using a multi-disciplinary approach and applying a wide range of strategic tools and proven methods we enable organisations to take advantage of untapped market potential. Based on research, deep insights, trend analysis and forecasting we identify unmet needs to develop inspired product strategies and uncover opportunities for innovation and business modelling. In collaboration with our network of experts we then envision future product or service offerings and define corresponding business models, user experience and enabling technologies starting from scratch.

Innovation at neon always starts with looking at the bigger picture: Which impact do we want to have on people’s lives?

Methods & tools
  • Market & trend analysis
  • Ethnographic research
  • Evaluating services
  • Design thinking
  • Backcasting
  • Business Model Innovation
  • Customer journey map
  • Trend canvas
  • Growth strategy

Academy & Training

We believe knowledge is best shared and not kept to ourselves.
Through ongoing interaction and exchange with experts in various disciplines regarding our field, we continuously create know-how for our clients. And, whenever possible, we like to share that knowledge in training sessions in our office in Frankfurt or on site at our client’s location. Our training sessions are theory-based yet hands-on and include practical applications.

Design Sprint

Duration: 5 days

We apply a fast forward mode to swiftly come up with new products, re-imagine existing ones or solve problems unique to your business.

Design Thinking

Duration: 5 days

An introduction to the human-centred approach for creative problem solving with best practices for each step along the way.

Individual Training

Duration: As per requirement

Do you prefer your training custom made? We’ll create a structure that addresses your individual needs.

How can we partner up?

We offer three models of collaboration. Just contact us and together we will find the best fit for you and your business needs.


Consulting subscription
If you are growing fast and have on-going needs, this may suit you best. Incorporate us into your internal team structure and we’ll use our expertise to continuously meet your goals.


If you have a single mission to accomplish with a specific deadline to meet, starting with a project may work best for you.


Workshop & Training
Our workshops cover every aspect of our Design Method curated according to your individual needs: from ideation and customer experience development to service and product strategy, testing and design.