Transforming businesses through innovation and evidence-based design.
We help companies define big visions, turn ideas into reality and improve products and services by applying know-how, research and evidence-based design.
Facts before feelings
We have developed an evidence-based design approach that leads to a comprehensive decision-making process in order to always achieve the best possible outcome. As a result the process of designing user interfaces is firmly embedded in a scientific mindset.
Informed by empirical research, systematic information gathering, statistical data and heuristic evaluations our teams gather information guided by the following rules:
Evidence-based design rules
Data Analysis: In order to fully employ evidence-based design we approach data collection systematically. This includes a well-documented accumulation of information that also covers the recording of the process itself and allows us to deduce behavioural patterns and customer needs.
Design Guidelines: A significant amount of research and information is available and we utilise existing tools and guidelines to simplify the design work.
Market Research: The key to a successful product strategy is a deep understanding of the customer in order to truly meet their needs and create added value.
Usability Testing: User research and usability testing provide crucial feedback and help accumulate generous information about people’s natural behaviour in the relevant context.
Data Analysis
Design Guidelines
Market Research
Usability Testing
Co-Creating innovation
The best results are achieved in multidisciplinary and diverse teams. Therefor we bring together people from different backgrounds and combine our expertise with our clients’ experience to create game-changing products and services. We always strive to work as closely as possible with our clients in order to maximise knowledge and efficiency throughout the project. A close collaboration between our clients, our team members and our established network of experts allows us to truly innovate business processes and create great products that will stand the test of this fast-paced time of digital transformation.
The neon design method
Based on many years of experience and intensive studies, we have developed a human-centred method to develop meaningful experiences.
Discover
We form a deep understanding of businesses and users to uncover breakthrough insights.
Ideate
We explore insights to generate ideas and solutions applying our proven ideation techniques.
Create
We create wireframes, designs and prototypes which are translated into flexible components using iterative development.
Validate
We apply iterative methods of quality assurance to guarantee high standards and incremental improvement.
A great network unleashes greater potential
We work in well attuned yet dynamic teams, assembled from our network of industry experts.
This offers unlimited possibilities: Depending on the needs and challenges of each project we bring together the best people for the job, each with years of experience in different areas of the digital industry. The team structure is thereby highly customisable and can be quickly adjusted throughout the progress when necessary. This set-up puts us in the perfect position to think outside the box, be bold and innovative as we can react to obstacles or unexpected changes on the spot.
